julianna
lopez
Public Relations Professional
About Me
Hi! I’m Julianna. My passions include all things digital, photography, social media and connecting with all kinds of different people. I graduated from the best university in the world, Syracuse University, with a bachelor's degree in public relations from the S.I. Newhouse School of Public Communications with minors in marketing and psychology. I have always loved to learn and explore, and I am extremely curious and open to trying new things.
I grew up in the small suburb of East Greenbush, New York, and have great pride in my upstate roots (518 strong). However, I love big cities and currently reside in New York City, but would love to eventually move to London, where I studied abroad for a semester and nearly perfected my British accent. Whenever I’m not scrolling Twitter to laugh, TikTok to find a new recipe or looking for new music, you can find me at the dance studio letting off some steam. I have been dancing since I could walk, and that has helped me stay in shape since I am also quite the foodie. I enjoy documenting my experiences, especially the good eats and the good times, through the lens of my camera.
I have always been an extremely passionate and curious person. I crave adventure, and I hope to create many of them, both personally and professionally.
Experience
Senior Account Executive
April 2022 - Present
Account Executive
July 2021 - April 2022
Assistant Account Executive
Gregory FCA (Affect Acquired)
December 2020 - July 2021
Assistant Account Executive
September 2020 - December 2020
Account Coordinator
double e public relations
September 2019 - September 2020
Advise best practices and for clients' public relations efforts.
Secure relevant press opportunities by developing key messages aligned with the brand and preparing clients for press interviews. Develop and send out pitch letters for creative agencies in experiential marketing, animation and advertising technology. Brainstorm and write thought leadership abstracts, create targeted media lists, and other press materials for proactive pitching and speaking engagement submissions. Assist CEO in new business outreach. Secured press coverage for clients in the following publications: Forbes, Adweek, Campaign US, Brandingmag, Glossy, Luxury Daily, and others. Run the agency's social media channels and assist in the intern hiring and training process.
Executive Trainee
Ruder Finn
June 2019 - September 2019
Developed social content, gathered social analytics and reported insights for clients. Researched digital trends, influencers and social landscape within the industry. Wrote content pieces and produced daily social listening reports for clients.
Intern
The PR Council
June 2018 - August 2018
Managed all social media accounts and create content. Created email blasts and helped to plan, design, and coordinate events. Created graphics for various events and webinars.
Communications Intern
New York State Education Department
May 2017 - August 2017
Managed all social media accounts. Created press releases, media advisories, social media content and updated media list. Launched a LinkedIn page and developed a social media campaign.
Public Relations Chair
Creations Dance Company
September 2016 - May 2018
Managed two social media accounts and created marketing collateral for the company. Communicated current events and news to the Syracuse University Community.