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GHOSTWRITTEN ARTICLES

Staying in the Fight: Advertising’s Role in the Streaming Wars
An Alternative Currency: The Loyalty Economy

Byline about how utilizing a traditional ad-supported model could be the way to fight to stay relevant for streaming services, not only to gain customers, but to keep them in the long run.

Byline about how brands should start getting creative with their loyalty programs and use them as a form of secondary currency.

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